Traditional publishers have a wide variety of expenses (“overhead”) that reduce the amount of money available to pay for marketing and royalties. Where a traditional publisher may offer a royalty rate of 25% of net sales, authors who handle every aspect of publishing their book keep all the profits if they can cover their costs.
Self-publishing service companies (such as Continue reading
In this day of social media, one of the factors that determines success for any author or publisher is having direct relationships with readers. Traditional publishers that have large platforms including popular websites, large email lists, and other large followings can use those resources to contribute to the success of their authors’ books.
However, relying on a publisher’s resources builds Continue reading
An author fortunate enough to have a book acquired and published by a large traditional publisher will usually be required to sign an agreement that gives the publisher final say over a wide variety of issues include title, format, cover design, word count, price, release date, marketing, sales, distribution, etc.
Differences of opinion between an author Continue reading
One of the biggest advantages of having your book published by a leading traditional publisher is the sales and distribution infrastructure that will get your book into hundreds if not thousands of stores upon release. Self-published authors simply do not have the relationships or infrastructure to do anything similar.
Hybrid publishers Continue reading
Traditional publishers deal with a variety of issues, and some of those issues (e.g., the desire to maintain the perceived value of books by pricing them appropriately) may work against the broadest distribution of books and giving every author the opportunity to be published.
Success can be Continue reading
If you read much on trends in publishing then you’ve seen posts by authors who have managed to get their books edited, designed, and uploaded and are now making a decent income from the sales of those books (usually ebook editions). They figured out Continue reading
As an author, what have you accomplished in the past few weeks and what have you left undone when it comes to writing and getting published? What goals have you accomplished recently? What is stopping you from finishing or perhaps even starting your book? Continue reading
Technological revolutions kill over 90% of traditional organizations according to Clayton Christensen, the author of The Innovator’s Dilemma.
Those that do survive always create a separate organization that rides the waves of change and benefits from new thinking and developing first mover advantages. Continue reading
The decline in the growth of ebook sales over the past two years seems to indicate that most readers have come to the conclusion that they prefer paper books. Ebook sales grew to billions of dollars in just a few years as device makers fought for market share and used advertising to help generate substantial revenue. However ebook sales have reached a plateau Continue reading
One of the big revelations for aspiring authors in the past few years has been the reality that traditional publishers are just as interested in acquiring the author and their platform as they are in acquiring the author’s book. Following are five tactics to use to market yourself as a professional author to agents and acquisition editors Continue reading