You’ve seen them on just about every blog you visit — the offer in the upper right corner for a free ebook, white paper, infographic, etc. We all know we are opening the door to even more email in our inbox if we accept the offer, but sometimes the offer is just too good! That offer is Continue reading
Once you’ve launched your WordPress blog, a couple of good next steps are to set up a an automatic email campaign so that a message is sent to your subscribers every time you publish a new post and then add Continue reading
Now that online book retailers are generating 50% or more of fiction sales and 20% or more of nonfiction sales, having reviews posted on the page for your book on those sites has become very important.
At the same time, it is nearly impossible Continue reading
In this day of social media, one of the factors that determines success for any author or publisher is having direct relationships with readers. Traditional publishers that have large platforms including popular websites, large email lists, and other large followings can use those resources to contribute to the success of their authors’ books.
However, relying on a publisher’s resources builds Continue reading
As we were finishing up publishing Write Your Book recently, I realized that we needed to add a page for the book to our blog site where we can make the forms and linked bibliography that we mention in the book available.
Self-hosted WordPress blogs like ours contain both Continue reading
As Amelia and I were finishing up the manuscript for Write Your Book, I decided to include an Amazon affiliate link in the Kindle edition and to suggest that readers share that link with other writers and share that Reading Is Fundamental (RIF) will earn a commission on the sales that result from that link being shared. I also decided to Continue reading
When you use Google to search the internet, some of the results have the author’s photo next to them—and you probably consider those results to be more professional and authoritative and click on them rather than the other results. The photo appears because Continue reading
Your favicon (favorites icon) is the icon that shows up on the browser tab when a reader visits your site (such as the book favicon on the tab when you visit my blog) and on the bookmark when they favorite your site. It is a very Continue reading
In this era of online images and videos, content creators (aka writers) continue to find new ways to communicate that help satiate the demand for visual inputs that can be easily shared.
As words have become images, the term “infographic” was coined to describe a graphic visual representation of information that is Continue reading
With over 57 million people in the U.S. reading blogs each day, blogging has become an important if not necessary way for authors to communicate with readers.
As with books, most blog readers try to avoid wasting their time on inferior content. One quick indicator of a professional blog is Continue reading