In this era of online images and videos, content creators (aka writers) continue to find new ways to communicate that help satiate the demand for visual inputs that can be easily shared.

infographic outlining six steps copywriters should use to sell more product

As words have become images, the term “infographic” was coined to describe a graphic visual representation of information that is designed for social media sharing.

One infographic that I have found particularly useful in my own writing is 6 Steps to Selling More

While the infographic was created to help online retailers understand how to write better copy for their sites, the guidelines also would improve many blogs and books.

Step 1 – Pay Attention to Formatting

Just as the writer of e-commerce pages should make use of bullets to call out important points and paragraphs to add details and description, so should many nonfiction authors. While I am hopeful that a high percentage of book readers actually are reading rather than scanning, I do believe that many are doing a mix of both whether we like it or not. We provide a valuable service when we format our books to align with readers’ preferences.

Step 2 – Use Crisp and Clear Copywriting

Avoiding long sentences and speaking simply contribute to the reader’s ability to process the information quickly and learn effectively—which should be included in the goals of every writer. Say what you need to say as efficiently as possible. Very few readers are looking for an exhaustive treatment and most will appreciate your work to distill the information into its most potent form.

Step 3 – Avoid Copywriting Mistakes

Covering every important angle, establishing a consistent tone, and avoiding “Christianese” and regional jargon can go a long way in helping each reader understand what you are trying to say and believe that you have provided an authoritative treatment on your topic.

Step 4 – Establish Trust

Using an editor’s help to avoid grammar and spelling mistakes goes a long way to establishing your credibility. Simplifying your explanations of technical issues so that even a novice can understand also helps build trust that the information you are providing will help meet each reader’s needs.

Step 5 – Go Above and Beyond the Basics

Finding the optimum mix between writing that is informative, inspiring, simple, creative, and engaging makes the difference between a book that gets started and one that gets read.

Step 6 – Outrank the Competition

While page views and other statistics for books can’t currently be measured easily, the principles of search engine optimization (SEO) can be applied to your writing. If you read several books on the same topic, you’ll probably find that they all start to sound the same and draw from the same sources. Doing original research or finding the sources that others did not bother to dig for can give your book an edge on the competition and more impact on your readers.

Do you have any questions or concerns? Shoot me a message via the About/Contact page and I’ll do my best to help.