Doing more than one of the jobs involved in publishing a book is not easy. Handling every aspect well is nearly impossible. series title of Traditional Versus Self-Publishing

Very few people have the time or skills required to write, edit, and proofread a manuscript, design the pages and the cover, negotiate printing, develop and execute a marketing plan, sell and distribute to hundreds of accounts, and handle all the accounting issues including billing and taxes—very few people have more than a few of the strengths and skill sets needed.

Do-it-yourself (DIY) self-publishing is an entrepreneurial business, and the author is the CEO. Many authors do not want the work and responsibilities that come with that role, but believe they have good ideas as to how some aspects of their book should be done and want to work with a company or individuals who have the skills required to make that vision a reality—similar perhaps to the way they might work with a general contractor or a builder to build their dream home.

Others prefer to try to hire an agent to try to have their book traditionally published so that they can focus on writing and let others handle all the other jobs (for the most part). If you are fortunate enough to have your book acquired then you and your book can benefit from the expertise of a team of specialists (editorial, design, production, marketing, sales, operations, etc.) who have been publishing quality books for years. And if you are not able to hire an agent or your book is not acquired during a reasonable period of time then you can always switch to plan B…

Have you given traditional publishing a shot and are now ready to self-publish your book? How ready, willing, and able are you to handle each of the various jobs required to publish your book well?

Do you have any questions or concerns? Shoot me a message via the About/Contact page and I’ll do my best to help.

The previous post in this series explains the necessity of focusing on an initial target market and contrasts the target markets of self-published and traditionally published titles. The next post (and final post in this series) discusses the quality control processes traditional publisher’s have in place and the need for self-published authors to make sure similar measures are in place.