One of the big revelations for aspiring authors in the past few years has been the reality that traditional publishers are just as interested in acquiring the author and their platform as they are in acquiring the author’s book. Following are five tactics to use to market yourself as a professional author to agents and acquisition editors Continue reading
A recent article on CNN Money explores the way social pressure can be used to make us do something we realize is important but can’t seem to get around to completing—like writing a book.
We tend to be motivated by things that pay off quickly or that allow us to avoid pain of some kind. Completing projects that may not pay off for months, if ever, requires a level of willpower that few seem to possess. Continue reading
James Hall’s book Hit Lit: Cracking the Code of the 20th Century’s Biggest Bestsellers attempts to do what publishers and authors have failed to do since Gutenberg: identify what determines whether or not a book will become a bestseller.
While Hit Lit focuses on novels, much of what he attempts to do should go into every author’s thinking as they determine what to write, how to write it, and how to get readers to buy it. Continue reading