Publish Your Book

tips and tools for writing, publishing, and marketing your book from Pete Nikolai (Publisher of Elm Hill and WestBow Press at HarperCollins Christian Publishing)

Category: Marketing (page 2 of 3)

Relationships Matter – Traditional Versus Self Publishing

In this day of social media, one of the factors that determines success for any author or publisher is having direct relationships with readers. Traditional publishers that have large platforms including popular websites, large email lists, and other large followings can use those resources to contribute to the success of their authors’ books.

series title of Traditional Versus Self-PublishingHowever, relying on a publisher’s resources builds Continue reading

Book Sales and Distribution – Traditional versus Self Publishing

One of the biggest advantages of having your book published by a leading traditional publisher is the sales and distribution infrastructure that will get your book into hundreds if not thousands of stores upon release. Self-published authors simply do not have the relationships or infrastructure to do anything similar.

series title of Traditional Versus Self-PublishingHybrid publishers  Continue reading

How to Redirect Users to a Different URL

As Amelia and I were finishing up the manuscript for Write Your Book, I decided to include an Amazon affiliate link in the Kindle edition and to suggest that readers share that link with other writers and share that Reading Is Fundamental (RIF) will earn a commission on the sales that result from that link being shared. I also decided to Continue reading

How to Add Google Authorship on Your WordPress Blog

When you use Google to search the internet, some of the results have the author’s photo next to them—and you probably consider those results to be more professional and authoritative and click on them rather than the other results. The photo appears because Continue reading

How to Generate and Add a Favicon to Your Blog

Your favicon (favorites icon) is the icon that shows up on the browser tab when a reader visits your site (such as the book favicon on the tab when you visit my blog) and on the bookmark when they favorite your site. It is a very Continue reading

Marketing Your Book at Events

I recently represented the self-publishing services divisions of HCCP at the Festival of Faith and Writing in Grand Rapids, Michigan. The Festival is “biennial conference that brings together writers, editors, publishers, musicians, artists, and readers for three days of discussing and celebrating insightful writing that explores, in some significant way, issues of faith.”

image of author Sandy Betgur at Festival of Faith and Writing

I was encouraged to see how receptive Continue reading

How to Launch Your Self-Hosted WordPress Blog

With over 57 million people in the U.S. reading blogs each day, blogging has become an important if not necessary way for authors to communicate with readers.

screen capture while working on a blog

As with books, most blog readers try to avoid wasting their time on inferior content. One quick indicator of a professional blog is Continue reading

Make Your Book Description Captivating – Book Marketing 101

bookstore shopping

Sometimes writing the description (blurb) for a book seems harder than writing the book. When you realize how important the description is—that it is the main element that pulls readers in and makes them want to buy the book—then the pressure to get it right can seem overwhelming. Continue reading

Getting Published – Five Tactics for Marketing Yourself as an Author to Agents and Editors

One of the big revelations for aspiring authors in the past few years has been the reality that traditional publishers are just as interested in acquiring the author and their platform as they are in acquiring the author’s book. Following are five tactics to use to market yourself as a professional author to agents and acquisition editors Continue reading

Product Life Cycle – Traditional Versus Self Publishing

Traditional publishers are in business to make money by publishing books that sell great initially and continue to sell well in the years to come. If you are fortunate enough to have your book acquired and published by a traditional publisher, you will probably be required to assign your rights to the publisher for at least 35 years.

series title of Traditional Versus Self-Publishing

Each new book that is published today is usually Continue reading

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