Publish Your Book

tips and tools for writing, publishing, and marketing your book from Pete Nikolai (Publisher of Elm Hill and WestBow Press at HarperCollins Christian Publishing)

Category: Marketing (page 1 of 3)

How to Do a Giveaway to Get Subscribers

screen capture of lead magnet copyYou’ve seen them on just about every blog you visit — the offer in the upper right corner for a free ebook, white paper, infographic, etc. We all know we are opening the door to even more email in our inbox if we accept the offer, but sometimes the offer is just too good! That offer is Continue reading

How to Use MailChimp to Email Blog Posts to Subscribers

screen capture of Subscribe for Free Tips sign up formOnce you’ve launched your WordPress blog, a couple of good next steps are to set up a an automatic email campaign so that a message is sent to your subscribers every time you publish a new post and then add Continue reading

Maximizing Results from Writers Conferences and Events

 

 

I look forward to participating in writers conferences and other events each year as they provide opportunities to reconnect with colleagues and meet authors who have self-published or are considering doing so. I am always impressed with the authors I meet at events, but there usually seems to be a few authors who are ready to stand and deliver when opportunities present themselves, and they obviously reap the rewards from their preparation. Over the years, I’ve asked some of those authors what they did to prepare for the event and compiled their feedback into the following list of best practices for maximizing the results from a conference instead of just being another attendee.

Figure out what you are getting yourself into at least four weeks in advance

Spend time reviewing the written materials and website for the conference. Schedule the important sessions on your calendar. Enter any contests. Get on the list for any consultations or writing critiques that are being offered with agents, editors, or publishers. Further familiarize yourself with each speaker or faculty member by Googling them. Make a list of who you want to meet, their contact information, what your objectives are for each meeting, and what questions you want to ask. Send a query to each of them to request an appointment. Find out if anybody from the online author groups participate in will be attending and if so then make plans to meet as a group.

Get your stuff together at least three weeks in advance

Order business cards and obtain copies of the one-sheet for your book. The one-sheet or sell sheet is the flyer or catalog page for your book and includes a variety of important information:

  • book cover image
  • title and subtitle
  • author name
  • metadata: release date, ISBN, format, list price, BISAC, trim size, page count, carton quantity
  • blurb (endorsement) from respected authority on topic
  • sales copy focused on benefits to reader
  • bullet point list of 3-4 key selling points
  • marketing plans
  • author bio with hometown
  • publisher, web site URL, and author/publisher contact email address

If you’re working with a publisher then ask your marketing contact if you need help producing your one-sheet. Print several copies of the first chapter of your book regardless of what stage it is in. Follow up on queries and update your calendar with each new appointment.

Finalize your agenda and prepare for the event at least one week in advance

Book your travel arrangements and print a map of the area around the venue (GPS navigation can get you there but it is good to have a map to get your bearings and understand what is nearby). Figure out what to wear (business casual usually). Create your list of what to pack (laptop, charger, notebook, several pens, cash for books, healthy snacks, breath mints, etc.). Continue to prepare mentally, emotionally, and spiritually. Make a list of things to remember to do and be (be thankful and let it show by smiling; writing and getting published is the job you love so take it seriously and put in the hours; you can get what you want if you will just help enough other people get what they want; establish connections by exchanging business cards and writing an idea of how to work with the person on each of them; etc.). Finalize your one line bio (summarize who you are, what you do, and why you write in one sentence), the three questions you can ask anybody to get to know them (What do you write? etc.), and the 60-second elevator pitch for your book. Follow up on queries and update your calendar with each new appointment.

Rest and prepare your body and mind in the days leading up to the conference

Maintain your sleep schedule, eat healthy, and exercise. Finalize your schedule of important sessions to attend and appointments on your calendar (you’re there on business so focus on your business rather than being a tourist). Finalize your agenda for each appointment (including name, title, and contact information of each participant) and print each agenda. Block out debriefing and follow-up time on your calendar for the first day or two after you get home.

Be ready to connect and accomplish at the event

As Sandy mentioned in her comment on this post last year:

Opportunities seldom just happen. Be on the lookout to make them happen. Don’t be aggressive, but do be pro-active. Initiate conversations, use people’s names, make the exchange about them, inject humor, give people a reason to like you. Much business is birthed out of relationship.

Follow up immediately when you get back

Review all your notes, add new people to your Contacts, add ideas to your Ideas list, and add action items to your To-Do List. Send thank you notes (short, handwritten, and mailed). Send follow-up messages based on what you wrote on each person’s business card and in your notes. Don’t procrastinate.

If you follow these steps, you’ll be more intentional in accomplishing your objectives and will maximize your success as you participate in (instead of just attend) events.

 

What events will you be attending this year? What are the tips you found most helpful in turning writers conferences, trade shows, and other events into stepping stones in your writing career?

Please enter your email address in the box at the top of this page to subscribe to this blog to receive updates and more information on how to become a successful author.

If you have any questions about writing, publishing, or marketing your book then please visit the About/Contact page to send me a message.

How to Add Editorial Reviews to Your Book on Amazon

Amazon Editorial Reviews pageAfter doing a couple of giveaways for Write Your Book on Goodreads recently, I was delighted to see that some of the recipients wrote reviews for the book on Goodreads. However they did not post reviews on Amazon which should arguably be the primary space where authors want reviews to appear to drive Continue reading

How to Do a Book Giveaway on Goodreads

As Amelia and I were continuing the marketing for our book Write Your Book recently, we decided to try a Goodreads giveaway to raise awareness and obtain firsthand knowledge about a tactic that is included in many marketing plans.

screen capture of Goodreads giveaway page for Write Your BookAs I mentioned in my post on How to Join the Goodreads Author Program, Goodreads offers a free program for published authors with a variety of features to help make Continue reading

How to Join the Goodreads Author Program

Goodreads offers a free program for published authors that offers a variety of features to help make readers aware of books and even help facilitate book giveaways to help drive awareness and reviews.

screen capture of Goodreads Author Program dashboardEach published author can Continue reading

How to Edit Your Book’s Page on Amazon

As I mentioned in last week’s post on “How to Claim Your Author Page on Amazon Author Central”, over 15% of your book’s sales will probably come from Amazon if you’re the author of a nonfiction book and over 50% for a novel.

screen capture of Books page on Amazon Author CentralSince so much of the sales for your book will Continue reading

How to Claim Your Author Page on Amazon Author Central

Over 15% of your sales will probably come from Amazon if you’re the author of a published nonfiction book and over 50% of your sales for a novel, so your Author Page on Amazon should be as polished and professional as possible.

screen capture of Amazon Author Central Welcome pageAmazon gives authors Continue reading

A Simple Way to Get Book Reviews and Blog Subscribers

Now that online book retailers are generating 50% or more of fiction sales and 20% or more of nonfiction sales, having reviews posted on the page for your book on those sites has become very important.

screen capture of reviews section with no reviews yetAt the same time, it is nearly impossible Continue reading

Market Potential – Traditional Versus Self Publishing

One of the key determinations each author should make is their initial target market. While many authors would like to think that every reader would be interested enough in their book to purchase it, few have enough money to make every reader aware of their book via marketing.

series title of Traditional Versus Self-PublishingDetermining your initial target market should be a ruthlessly Continue reading

Older posts

© 2018 Publish Your Book

Theme by Anders NorenUp ↑