Publish Your Book

tips and tools for writing, publishing, and marketing your book from Pete Nikolai (Publisher of Elm Hill and WestBow Press at HarperCollins Christian Publishing)

Category: Book Publishing (page 2 of 4)

Return on Investment – Traditional Versus Self Publishing

Traditional publishers have a wide variety of expenses (“overhead”) that reduce the amount of money available to pay for marketing and royalties. Where a traditional publisher may offer a royalty rate of 25% of net sales, authors who handle every aspect of publishing their book keep all the profits if they can cover their costs.

series title of Traditional Versus Self-PublishingSelf-publishing service companies (such as Continue reading

Relationships Matter – Traditional Versus Self Publishing

In this day of social media, one of the factors that determines success for any author or publisher is having direct relationships with readers. Traditional publishers that have large platforms including popular websites, large email lists, and other large followings can use those resources to contribute to the success of their authors’ books.

series title of Traditional Versus Self-PublishingHowever, relying on a publisher’s resources builds Continue reading

Expertise or Control – Traditional versus Self Publishing

An author fortunate enough to have a book acquired and published by a large traditional publisher will usually be required to sign an agreement that gives the publisher final say over a wide variety of issues include title, format, cover design, word count, price, release date, marketing, sales, distribution, etc.

series title of Traditional Versus Self-PublishingDifferences of opinion between an author Continue reading

Book Sales and Distribution – Traditional versus Self Publishing

One of the biggest advantages of having your book published by a leading traditional publisher is the sales and distribution infrastructure that will get your book into hundreds if not thousands of stores upon release. Self-published authors simply do not have the relationships or infrastructure to do anything similar.

series title of Traditional Versus Self-PublishingHybrid publishers  Continue reading

Free to Succeed – Traditional Versus Self Publishing

Traditional publishers deal with a variety of issues, and some of those issues (e.g., the desire to maintain the perceived value of books by pricing them appropriately) may work against the broadest distribution of books and giving every author the opportunity to be published.

series title of Traditional Versus Self-Publishing

Success can be Continue reading

DIY Indie Publishing Is Too Much and Not Enough

If you read much on trends in publishing then you’ve seen posts by authors who have managed to get their books edited, designed, and uploaded and are now making a decent income from the sales of those books (usually ebook editions). They figured out  Continue reading

Moving from Safety to Significance by Writing Your Book

As an author, what have you accomplished in the past few weeks and what have you left undone when it comes to writing and getting published? What goals have you accomplished recently? What is stopping you from finishing or perhaps even starting your book? Continue reading

Make Your Book Description Captivating – Book Marketing 101

bookstore shopping

Sometimes writing the description (blurb) for a book seems harder than writing the book. When you realize how important the description is—that it is the main element that pulls readers in and makes them want to buy the book—then the pressure to get it right can seem overwhelming. Continue reading

Winning at Survivor for Authors and Publishers

Borders going out of business

Technological revolutions kill over 90% of traditional organizations according to Clayton Christensen, the author of The Innovator’s Dilemma.

Those that do survive always create a separate organization that rides the waves of change and benefits from new thinking and developing first mover advantages. Continue reading

Giving Readers What They Want: Both Paper Books and Ebooks

Kindle ebook next to row of books

The decline in the growth of ebook sales over the past two years seems to indicate that most readers have come to the conclusion that they prefer paper books. Ebook sales grew to billions of dollars in just a few years as device makers fought for market share and used advertising to help generate substantial revenue. However ebook sales have reached a plateau Continue reading

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