Now that online book retailers are generating 50% or more of fiction sales and 20% or more of nonfiction sales, having reviews posted on the page for your book on those sites has become very important.
At the same time, it is nearly impossible Continue reading
One of the key determinations each author should make is their initial target market. While many authors would like to think that every reader would be interested enough in their book to purchase it, few have enough money to make every reader aware of their book via marketing.
Determining your initial target market should be a ruthlessly Continue reading
The biggest advantage to being traditionally published is arguably the publisher’s ability to get their books into as many bookstores and other retail outlets as possible.
However, as more and more sales shift from bookstores to online/ebook retailers due to price, convenience, and selection, the number of accounts that must Continue reading
Traditional publishers have a wide variety of expenses (“overhead”) that reduce the amount of money available to pay for marketing and royalties. Where a traditional publisher may offer a royalty rate of 25% of net sales, authors who handle every aspect of publishing their book keep all the profits if they can cover their costs.
Self-publishing service companies (such as Continue reading
In this day of social media, one of the factors that determines success for any author or publisher is having direct relationships with readers. Traditional publishers that have large platforms including popular websites, large email lists, and other large followings can use those resources to contribute to the success of their authors’ books.
However, relying on a publisher’s resources builds Continue reading
An author fortunate enough to have a book acquired and published by a large traditional publisher will usually be required to sign an agreement that gives the publisher final say over a wide variety of issues include title, format, cover design, word count, price, release date, marketing, sales, distribution, etc.
Differences of opinion between an author Continue reading
One of the biggest advantages of having your book published by a leading traditional publisher is the sales and distribution infrastructure that will get your book into hundreds if not thousands of stores upon release. Self-published authors simply do not have the relationships or infrastructure to do anything similar.
Hybrid publishers Continue reading
Traditional publishers deal with a variety of issues, and some of those issues (e.g., the desire to maintain the perceived value of books by pricing them appropriately) may work against the broadest distribution of books and giving every author the opportunity to be published.
Success can be Continue reading
As we were finishing up publishing Write Your Book recently, I realized that we needed to add a page for the book to our blog site where we can make the forms and linked bibliography that we mention in the book available.
Self-hosted WordPress blogs like ours contain both Continue reading
As Amelia and I were finishing up the manuscript for Write Your Book, I decided to include an Amazon affiliate link in the Kindle edition and to suggest that readers share that link with other writers and share that Reading Is Fundamental (RIF) will earn a commission on the sales that result from that link being shared. I also decided to Continue reading