When you use Google to search the internet, some of the results have the author’s photo next to them—and you probably consider those results to be more professional and authoritative and click on them rather than the other results. The photo appears because the blog author has established Google Authorship on their blog by making a connection between their blog and their Google+ Profile. Google considers posts that have Authorship established to be higher quality and shows them higher in search results.

If you don’t have a Google+ Profile yet then now is a good time to get one. Creating a Google+ Profile is quick and easy and a good idea if for no other reasons than to be able to establish Google Authorship, provide anybody who finds you on Google+ with a link to your blog, and announce each of your blog posts.

You need to build a name for yourself as an author and avoid creating confusion, so use the same name and even the same photo wherever you appear online.

That said, the title of this post is “How to Establish Google Authorship on Your Blog” so let’s get it done! I recommend printing this blog post so you can see what needs to be done without clicking back and forth between screens and can cross through the words in each step as you complete them.

__ create your Google+ Profile if you have not done so already

__ go to your blog Home page, select the URL, and copy it into memory

__ go to your Google+ Profile (go to Google+, rest cursor on the dropdown button toward the top on the left side, and click Profile), click About, scroll down to the Links section, click Edit at the bottom of that section, scroll down to the “Contributor to” section, if your blog is not listed then click “Add custom link” and enter your blog title in the Label box, paste the URL in the URL box, and scroll down to click Save

__ select the following template code (all three lines):

<?php if ( is_page() || is_single() ) {?>
<a href=”ProfileURL?rel=author”>Google</a>
<?php }?>

__ copy it into memory and paste it in a new document so you can edit it

__ go back to Google+, rest cursor on the dropdown button toward the top on the left side, right-click Profile, and click “Copy link address”

__ go to your blog’s Dashboard, rest cursor on Users, click Your Profile, scroll down to Google+, paste link in box, and scroll down to click Update Profile

__ go back to the document where you pasted the template code, double-click “ProfileURL” in the second line to select it, and paste your Google+ profile link to replace that text so the second line looks like this (but with a different 21 digit number):

<a href=”https://plus.google.com/100710397456640585177?rel=author”>Google</a>

__ select all three lines of the modified code on your document and copy into memory

__ go to your blog Dashboard, rest cursor on Appearance, and click Editor

__ confirm your WordPress theme is selected in the upper right dropdown menu, click Header in the right hand column, click just before the tag in the editing panel, paste the code, and click the Update File button to save the changes
Google Authorship should now be established on each post you’ve written on your blog (Google’s guidelines state that Authorship should not be established on your Home page, Category pages, or other pages that you did not write). Use the following steps to test:

__ go to one of your blog posts (not your Home page), select the URL, and copy into memory

__ go to Google’s Structured Data Testing Tool, paste the URL in the box, click Preview, and confirm that the Authorship Testing Result box says “Authorship is working for this webpage.”

screen capture of Google Structured Data Testing Tool





Congratulations on establishing Google Authorship on your blog!

It may take a day or two for Google to register the changes, but at that point your photo will appear on your blog posts that are listed in search results.

Do you have any questions or concerns? Shoot me a message via the About/Contact page and I’ll do my best to help.