After doing a couple of giveaways for Write Your Book on Goodreads recently, I was delighted to see that some of the recipients wrote reviews for the book on Goodreads. However they did not post reviews on Amazon which should arguably be the primary space where authors want reviews to appear to drive sales. While I was frustrated at first, I remembered that the Amazon allows publishers (and self-published authors) to transfer reviews from other sources to Amazon as “Editorial Reviews.”
With the addition of this step, Goodreads giveaways became more valuable to me. I feel that I am much closer to developing a procedure that raises awareness and provides positive feedback to help convince potential customers to buy my book.
Before you make any edits, it is important to consider whether you want to take control away from your publisher (if you have one). Once you edit a section, you assume responsibility for it from that point on and your publisher will not be able to make changes. If you have a publisher then you should discuss this issue and decide together who should be responsible for editing each section.
To make edits, you must first claim your Author Page and make sure your book is listed there so that it is clear that Amazon recognizes that you are the author.
That said, the title of this post is “How to Add Editorial Reviews to Your Book on Amazon” so let’s get it done! I recommend printing this blog post so you can see what needs to be done without clicking back and forth between screens and can cross through the words in each step as you complete them.
_ log in on Amazon Author Central
_ click the Books link at the top
_ click the link for the book on which you want to add editorial reviews
_ confirm that the edition you want to edit is selected in the Editions box in the upper right part of the page
_ in the Review section, click the Add button
_ go to the site that has the review to select and copy it into memory
_ go to the Amazon page for editorial reviews of your book and paste as plain text in the text entry box (in Windows: right-click to select “Paste as plain text”)
- on a paperback or hardcover: add one review at a time to avoid exceeding the 600 character limit for each review
- on an ebook: you must add all reviews at one time and the character limit for all those reviews combined is 1,750 characters
_ edit the review to put the source after the review as per the Amazon Guidelines
_ click the Preview button
_ if review is acceptable then click the Save Changes button
_ if you have another review to add to the paperback or hardcover then click the Add button and continue through the steps again
If you have made any edits on the Amazon pages for both the print and ebook editions of your book then you will probably need to add the reviews on both editions too–just repeat the steps above to add each review on both editions.
On the rare occasion that Amazon has made changes to a section, a Request a Correction button will be shown and you must click it and follow the instructions to have Amazon make the corrections you request.
Amazon only accepts a limited set of html tags including the following:
- line break <br />
- <ul>unordered (bulleted) list</ul>
- <ol>ordered (numbered) list</ol>
- <li>item on list</li>
Rather than entering tags on the Edit HTML screen, most authors find it easier to use the formatting buttons while using the Compose screen.
There you have it! You can add several “Editorial Reviews” and each one is important in confirming the quality of your book and removing a potential impediment to sales.
You can also update the Product Description, About the Author, From the Author, From the Inside Flap, and From the Back Cover sections on the Editorial Reviews page for your book.
Please let me know if you found this checklist helpful, if anything was confusing or difficult to complete, or if you have any suggestions for ways to make anything easier.
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