Many traditional publishers have been in business for decades and have policies and audit procedures in place that eliminate most opportunities for errors ranging from minor spelling mistakes to costly legal issues such as defamation, invasion of privacy, or failing to acquire permissions.
In addition, the mere fact that a traditional publisher has chosen Continue reading
Doing more than one of the jobs involved in publishing a book is not easy. Handling every aspect well is nearly impossible.
Very few people have the time or skills required to Continue reading
Now that online book retailers are generating 50% or more of fiction sales and 20% or more of nonfiction sales, having reviews posted on the page for your book on those sites has become very important.
At the same time, it is nearly impossible Continue reading
One of the key determinations each author should make is their initial target market. While many authors would like to think that every reader would be interested enough in their book to purchase it, few have enough money to make every reader aware of their book via marketing.
Determining your initial target market should be a ruthlessly Continue reading