Authors have a variety of options available to get their book designed, edited, printed, marketed, sold, and distributed. At one end of the spectrum is do-it-yourself publishing in which the author does everything from writing and editing the manuscript to printing, binding, marketing, selling, and distributing the book.
At the other end is what is commonly thought of as Continue reading
In a previous post I outlined a process for contacting each local radio, TV, newspaper, magazine, and online media outlet to pitch story ideas and appearances (interviews, debates, demonstrations, etc.). As your booking efforts begin to bear fruit, it is important to be prepared to maximize the positive impact from your appearances. Continue reading
A recent article on CNN Money explores the way social pressure can be used to make us do something we realize is important but can’t seem to get around to completing—like writing a book.
We tend to be motivated by things that pay off quickly or that allow us to avoid pain of some kind. Completing projects that may not pay off for months, if ever, requires a level of willpower that few seem to possess. Continue reading
James Hall’s book Hit Lit: Cracking the Code of the 20th Century’s Biggest Bestsellers attempts to do what publishers and authors have failed to do since Gutenberg: identify what determines whether or not a book will become a bestseller.
While Hit Lit focuses on novels, much of what he attempts to do should go into every author’s thinking as they determine what to write, how to write it, and how to get readers to buy it. Continue reading