Publish Your Book

tips and tools for writing, publishing, and marketing your book from Amelia & Pete Nikolai (Publisher at HarperCollins Christian Publishing - the parent company of Thomas Nelson and Zondervan)

Tag: westbow (page 1 of 2)

Maximizing Results from Writers Conferences and Events

screen capture of home page for Southern Christian Writers Conference

As I mentioned last month, I’ll be speaking at the Southern Christian Writers Conference in Tuscaloosa, Alabama, on June 5-6, 2015, and will be at other conferences this summer including  Continue reading

Distribution – Traditional Versus Self Publishing

The biggest advantage to being traditionally published is arguably the publisher’s ability to get their books into as many bookstores and other retail outlets as possible.

series title of Traditional Versus Self-PublishingHowever, as more and more sales shift from bookstores to online/ebook retailers due to price, convenience, and selection, the number of accounts that must Continue reading

Expertise or Control – Traditional versus Self Publishing

An author fortunate enough to have a book acquired and published by a large traditional publisher will usually be required to sign an agreement that gives the publisher final say over a wide variety of issues include title, format, cover design, word count, price, release date, marketing, sales, distribution, etc.

series title of Traditional Versus Self-PublishingDifferences of opinion between an author Continue reading

Book Sales and Distribution – Traditional versus Self Publishing

One of the biggest advantages of having your book published by a leading traditional publisher is the sales and distribution infrastructure that will get your book into hundreds if not thousands of stores upon release. Self-published authors simply do not have the relationships or infrastructure to do anything similar.

series title of Traditional Versus Self-PublishingHybrid publishers (such as Continue reading

Marketing Your Book at Events

I recently represented WestBow at the Festival of Faith and Writing in Grand Rapids, Michigan. The Festival is “biennial conference that brings together writers, editors, publishers, musicians, artists, and readers for three days of discussing and celebrating insightful writing that explores, in some significant way, issues of faith.”

image of author Sandy Betgur at Festival of Faith and Writing

I was encouraged to see how receptive Continue reading

DIY Indie Publishing Is Too Much and Not Enough

If you read much on trends in publishing then you’ve seen posts by authors who have managed to get their books edited, designed, and uploaded and are now making a decent income from the sales of those books (usually ebook editions). They figured out  Continue reading

Speed to Market – Traditional Versus Self Publishing

Authors have a variety of options available to get their book designed, edited, printed, marketed, sold, and distributed. At one end of the spectrum is do-it-yourself publishing in which the author does everything from writing and editing the manuscript to printing, binding, marketing, selling, and distributing the book. 

series title of Traditional Versus Self-Publishing

At the other end is what is commonly thought of as Continue reading

What Authors Want

Recent research from Digital Book World points out that authors still look to traditional publishers for several things including the following:

  • a “seal of approval” to help legitimize their book
  • sales and distribution into bookstores
  • marketing to help rise above the crowd

Continue reading

Marketing for the 99% – Getting the Word Out Locally

Many new authors of Christian books ask what they can do to reach the Christian market. While there is a niche of Christian bookstores, online retailers, and media that focus specifically on Christian content, the majority of Christian books are sold through the same retailers that sell all other books since that is where Christian readers usually prefer to shop out of convenience. Continue reading

How does Thomas Nelson determine which titles to consider for acquisition?

One of the most frequently asked questions I get as part of the team at Thomas Nelson is: How does Nelson determine which titles to acquire?

As a traditional book publisher, we obtain the majority of the titles we publish from the agents with whom we work with on a regular basis. Agents perform a valuable service as the initial filter in determining which titles have the quality and market viability required. Continue reading

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