Publish Your Book

tips and tools for writing, publishing, and marketing your book from Amelia & Pete Nikolai (Publisher at HarperCollins Christian Publishing - the parent company of Thomas Nelson and Zondervan)

Tag: thomas nelson

Distribution – Traditional Versus Self Publishing

The biggest advantage to being traditionally published is arguably the publisher’s ability to get their books into as many bookstores and other retail outlets as possible.

series title of Traditional Versus Self-PublishingHowever, as more and more sales shift from bookstores to online/ebook retailers due to price, convenience, and selection, the number of accounts that must Continue reading

Judging Books (and Their Authors) By Their Covers

Book covers matter. Each potential reader forms their opinion of a book based in part on their impression of the book’s cover, and that opinion helps the potential reader answer the following questions:

  • Is the author credible?
  • Is the book high quality or low budget?
  • Was the book professionally produced or created by amateurs?
  • Does the value of the book justify the price?
  • Should I buy this book?

Continue reading

Marketing for the 99% – Getting the Word Out Locally

Many new authors of Christian books ask what they can do to reach the Christian market. While there is a niche of Christian bookstores, online retailers, and media that focus specifically on Christian content, the majority of Christian books are sold through the same retailers that sell all other books since that is where Christian readers usually prefer to shop out of convenience. Continue reading

How does Thomas Nelson determine which titles to consider for acquisition?

One of the most frequently asked questions I get as part of the team at Thomas Nelson is: How does Nelson determine which titles to acquire?

As a traditional book publisher, we obtain the majority of the titles we publish from the agents with whom we work with on a regular basis. Agents perform a valuable service as the initial filter in determining which titles have the quality and market viability required. Continue reading

What a Year!

It’s the time of year when many of us tend to look back and think of what has happened and what we have accomplished. For WestBow, Thomas Nelson, and book publishing in general, 2012 has been a year of change and growth. Continue reading

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