Publish Your Book

tips and tools for writing, publishing, and marketing your book from Pete Nikolai (Publisher of Elm Hill and WestBow Press at HarperCollins Christian Publishing)

Marketing Your Book at Events

I recently represented WestBow at the Festival of Faith and Writing in Grand Rapids, Michigan. The Festival is “biennial conference that brings together writers, editors, publishers, musicians, artists, and readers for three days of discussing and celebrating insightful writing that explores, in some significant way, issues of faith.”

image of author Sandy Betgur at Festival of Faith and Writing

I was encouraged to see how receptive the writing community has become to self-publishing and to meet so many writers who are passionate about sharing a message via the written word.

The picture on this post is of one of our WestBow authors, Sandy Betgur, at her table at the event. She did a remarkable job raising awareness of her book, God’s Song, which was originally published a few decades ago as Psalm Poems by Thomas M. Seller. The original author is deceased and the book went out-of-print, but Sandy loved it so much that she tracked down the copyright (which is a fun and amazing story in itself) to obtain the right to publish a new edition with devotional responses added.

Sandy has provided a post for the WestBow blog describing how she has learned to market her book at events like the Festival. She mentions that it is a good idea to offer a simple giveaway so that you can invite people to pause at your table, and she put that tactic into action by having a bunch of “poem in your pocket” slips of paper printed up with a very short excerpt from her book (April is National Poetry Month and just this week April 24th was Poem in Your Pocket Day).

I am proud to serve all the WestBow authors like Sandy who are “drinking from the fire hose” of information on how to publish and market a book, learning all they can, and then jumping into the book publishing pool and even reaching out to share what they have learned with others.

Please leave a comment to share what you’ve done to market your book at events and what events you will be marketing your book at in the next few months.

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If you are looking for help in marketing your nonfiction book then please consider joining me in an informal no-cost association of nonfiction authors who commit to support each other’s marketing efforts. For more information, send a message to me using the contact form on the About/Contact page or via LinkedIn.



  1. Great article! Thank you for sharing. I just designed a T-shirt with positive words scattered on the front – words like faith, hope, grace, family, etc. The back of the shirt displays my website: I will be exhibiting my inspirational book 100 BLESSINGS at the Gaithersburg Book Festival in Maryland on May 17th. Anyone who stops at my table and signs up for my e-newsletter will automatically be entered to win the T-shirt. I’m so excited to be participating in this event and always finding new ways to market my brand. Thanks again, Pete!

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