Publish Your Book

tips and tools for writing, publishing, and marketing your book from Pete Nikolai (Publisher of Elm Hill and WestBow Press at HarperCollins Christian Publishing)

Category: Marketing (page 1 of 3)

How to Do a Giveaway to Get Subscribers

screen capture of lead magnet copyYou’ve seen them on just about every blog you visit — the offer in the upper right corner for a free ebook, white paper, infographic, etc. We all know we are opening the door to even more email in our inbox if we accept the offer, but sometimes the offer is just too good! That offer is Continue reading

How to Use MailChimp to Email Blog Posts to Subscribers

screen capture of Subscribe for Free Tips sign up formOnce you’ve launched your WordPress blog, a couple of good next steps are to set up a an automatic email campaign so that a message is sent to your subscribers every time you publish a new post and then add Continue reading

Maximizing Results from Writers Conferences and Events

screen capture of home page for Southern Christian Writers Conference

As I mentioned last month, I’ll be speaking at the Southern Christian Writers Conference in Tuscaloosa, Alabama, on June 5-6, 2015, and will be at other conferences this summer including  Continue reading

How to Add Editorial Reviews to Your Book on Amazon

Amazon Editorial Reviews pageAfter doing a couple of giveaways for Write Your Book on Goodreads recently, I was delighted to see that some of the recipients wrote reviews for the book on Goodreads. However they did not post reviews on Amazon which should arguably be the primary space where authors want reviews to appear to drive Continue reading

How to Do a Book Giveaway on Goodreads

As Amelia and I were continuing the marketing for our book Write Your Book recently, we decided to try a Goodreads giveaway to raise awareness and obtain firsthand knowledge about a tactic that is included in many marketing plans.

screen capture of Goodreads giveaway page for Write Your BookAs I mentioned in my post on How to Join the Goodreads Author Program, Goodreads offers a free program for published authors with a variety of features to help make Continue reading

How to Join the Goodreads Author Program

Goodreads offers a free program for published authors that offers a variety of features to help make readers aware of books and even help facilitate book giveaways to help drive awareness and reviews.

screen capture of Goodreads Author Program dashboardEach published author can Continue reading

How to Edit Your Book’s Page on Amazon

As I mentioned in last week’s post on “How to Claim Your Author Page on Amazon Author Central”, over 15% of your book’s sales will probably come from Amazon if you’re the author of a nonfiction book and over 50% for a novel.

screen capture of Books page on Amazon Author CentralSince so much of the sales for your book will Continue reading

How to Claim Your Author Page on Amazon Author Central

Over 15% of your sales will probably come from Amazon if you’re the author of a published nonfiction book and over 50% of your sales for a novel, so your Author Page on Amazon should be as polished and professional as possible.

screen capture of Amazon Author Central Welcome pageAmazon gives authors Continue reading

A Simple Way to Get Book Reviews and Blog Subscribers

Now that online book retailers are generating 50% or more of fiction sales and 20% or more of nonfiction sales, having reviews posted on the page for your book on those sites has become very important.

screen capture of reviews section with no reviews yetAt the same time, it is nearly impossible Continue reading

Market Potential – Traditional Versus Self Publishing

One of the key determinations each author should make is their initial target market. While many authors would like to think that every reader would be interested enough in their book to purchase it, few have enough money to make every reader aware of their book via marketing.

series title of Traditional Versus Self-PublishingDetermining your initial target market should be a ruthlessly Continue reading

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