Over 15% of your sales will probably come from Amazon if you’re the author of a published nonfiction book and over 50% of your sales for a novel, so your Author Page on Amazon should be as polished and professional as possible.
Amazon gives authors quite a bit of control over their Page and also provides a variety of sales data that can help your understand what is working and what you need to improve. The data comes from BookScan which captures more than 70% of book sales in the U.S., and it shows your book’s sales over time and by geographic region.
Your Author Page can be considered your home page on Amazon after your book is published, and it provides readers with the opportunity to get to know you and even to interact with you at your discretion. You can choose to add your Twitter and blog feeds, list upcoming events, and add videos (all are optional and can be added at any time). Amazon also allows you to add a Customer Discussions section where readers can ask questions for you to answer.
Amazon does not allow an author to have a Page until they have a book available for purchase on Amazon, and then they automatically add an Author Page but it will not have much information until you edit it.
Claiming your Page and making initial edits should only take about 15 minutes if you already have your Author Bio written.
That said, the title of this post is “How to Create Your Author Page on Amazon Author Central” so let’s get it done! I recommend printing this blog post so you can see what needs to be done without clicking back and forth between screens and can cross through the words in each step as you complete them.
__ visit Amazon Author Central
__ if you want to log in using your normal Amazon username then try to log in
__ click the Join Now button to become an Author Central member (you will need to join Author Central even though you are probably already an Amazon customer)
__ read the Terms & Conditions and click Accept if you decide to accept them
__ click the This Is Me button for the book you wrote (or if you write under a pen name then click the “I am someone else” button to search for that name and click the book you wrote)
__ Amazon will send an email to you; go to that email account and click the link in the email message to confirm your email address and be taken back to Author Central
__ click the Go To Author Central button to go to the Welcome page
__ click the Author Central Profile link to edit your profile
__ click the Add Photo link to upload your professional head shot
__ click the Add button to the right of Author Page URL to enter the URL extension (your name) that you would like to use
__ click Add Account link to the right of Twitter to add your Twitter feed to your Author Page
__ click the Add Biography link to the right of Biography to add your author bio
__ if you want your blog posts to automatically appear on your Author Page then click the Add Blog link to the right of Blogs to add the URL for your blog; the URL for a WordPress blog feed is usually the normal URL with a /feed/ extension; e.g., mine is http://www.petenikolai.com/feed/
__ if you have any upcoming events that you would like to list then click the Add Event link to the right of Events
__ if you have any videos that you would like to upload then click the Add Video link to the right of Videos
__ when you have finished editing you’re the various elements of your profile then click the Visit Amazon’s Page link to the right of the Author Pages icon at the top of the page to open a new tab showing your profile
__ go back to the Author Central browser tab and click the Sales Info link in the header bar at the top
__ click the Start Tour button to find out more about the information available
__ after completing the tour, explore the sales information available
That’s it! Claiming and editing your Author Page is quite easy, but doing so is important for every author.
Were you able to claim and edit your Author Page? Do you have any questions or concerns? Shoot me a message via the About/Contact page and I’ll do my best to help.