Publish Your Book

tips and tools for writing, publishing, and marketing your book from Amelia & Pete Nikolai (Publisher at HarperCollins Christian Publishing - the parent company of Thomas Nelson and Zondervan)

Month: August 2014

Quality Control – Traditional Versus Self Publishing

Many traditional publishers have been in business for decades and have policies and audit procedures in place that eliminate most opportunities for errors ranging from minor spelling mistakes to costly legal issues such as defamation, invasion of privacy, or failing to acquire permissions.

series title of Traditional Versus Self-Publishing

In addition, the mere fact that a traditional publisher has chosen Continue reading

Expertise – Traditional Versus Self Publishing

Doing more than one of the jobs involved in publishing a book is not easy. Handling every aspect well is nearly impossible. series title of Traditional Versus Self-Publishing

Very few people have the time or skills required to Continue reading

A Simple Way to Get Book Reviews and Blog Subscribers

Now that online book retailers are generating 50% or more of fiction sales and 20% or more of nonfiction sales, having reviews posted on the page for your book on those sites has become very important.

screen capture of reviews section with no reviews yetAt the same time, it is nearly impossible Continue reading

Market Potential – Traditional Versus Self Publishing

One of the key determinations each author should make is their initial target market. While many authors would like to think that every reader would be interested enough in their book to purchase it, few have enough money to make every reader aware of their book via marketing.

series title of Traditional Versus Self-PublishingDetermining your initial target market should be a ruthlessly Continue reading

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