Publish Your Book

tips and tools for writing, publishing, and marketing your book from Amelia & Pete Nikolai (Publisher at HarperCollins Christian Publishing - the parent company of Thomas Nelson and Zondervan)

Month: July 2014

Distribution – Traditional Versus Self Publishing

The biggest advantage to being traditionally published is arguably the publisher’s ability to get their books into as many bookstores and other retail outlets as possible.

series title of Traditional Versus Self-PublishingHowever, as more and more sales shift from bookstores to online/ebook retailers due to price, convenience, and selection, the number of accounts that must Continue reading

Return on Investment – Traditional Versus Self Publishing

Traditional publishers have a wide variety of expenses (“overhead”) that reduce the amount of money available to pay for marketing and royalties. Where a traditional publisher may offer a royalty rate of 25% of net sales, authors who handle every aspect of publishing their book keep all the profits if they can cover their costs.

series title of Traditional Versus Self-PublishingSelf-publishing service companies (such as Continue reading

Relationships Matter – Traditional Versus Self Publishing

In this day of social media, one of the factors that determines success for any author or publisher is having direct relationships with readers. Traditional publishers that have large platforms including popular websites, large email lists, and other large followings can use those resources to contribute to the success of their authors’ books.

series title of Traditional Versus Self-PublishingHowever, relying on a publisher’s resources builds Continue reading

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