Publish Your Book

tips and tools for writing, publishing, and marketing your book from Amelia & Pete Nikolai (Publisher at HarperCollins Christian Publishing - the parent company of Thomas Nelson and Zondervan)

Month: February 2013

Marketing for the 99% – Getting the Word Out Locally

Many new authors of Christian books ask what they can do to reach the Christian market. While there is a niche of Christian bookstores, online retailers, and media that focus specifically on Christian content, the majority of Christian books are sold through the same retailers that sell all other books since that is where Christian readers usually prefer to shop out of convenience. Continue reading

How does Thomas Nelson determine which titles to consider for acquisition?

One of the most frequently asked questions I get as part of the team at Thomas Nelson is: How does Nelson determine which titles to acquire?

As a traditional book publisher, we obtain the majority of the titles we publish from the agents with whom we work with on a regular basis. Agents perform a valuable service as the initial filter in determining which titles have the quality and market viability required. Continue reading

What factors influence decision to self-publish or seek traditional publisher?

Digital Book World and Writers Digest surveyed nearly 5,000 authors and the top reasons authors try to pursue being traditionally published are “wide distribution” and “distribution into bookstores” followed by “marketing support from a publisher.” Continue reading

Marketing – Traditional Versus Self Publishing

One of the reasons many authors want to have their books traditionally published is to capitalize on the publisher’s marketing resources and experience. Traditional publishers such as Thomas Nelson have many people on staff focused exclusively on driving sales through advertising, publicity, and other marketing tactics. Continue reading

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